Return to site

4 Ways Facial Recognition Software is Transforming the Retail Sector

As the world continues to advance technologically, there is a growing need for businesses to understand their customers better. What is it that their customers are looking for? How do they seek out these products/services that they need? Such are the questions that businesses are grappling with. The answer is in the data that they are able to collect, which is unfortunate though because not many businesses have the right tools to collect and analyze data successfully.

 

Welcome to the retail sector

There is no shortage of players in the retail sector. In some countries, retail is struggling extensively and only the organizations with the financial muscle are able to keep up. The arrival of facial recognition software has proven quite beneficial to the retail sector. Some of the ways this technology is being applied in this industry include:

  1. Customer uniqueness and loyalty

High-quality commercial face recognition systems are able to tell you as a business owner how many time customer XYZ has visited your store. Which stores is this customer frequenting? How many new customers are visiting the different stores? Such information is critical in understanding the impact of your marketing campaigns and also in sales forecasting. Designing sales strategies will be so much easier when you know where you are starting from in terms of converted new customers and new ‘visiting customers’ who do not make a purchase.

  1. Targeted marketing

Artificial intelligence retail solutions are vital in crafting targeted marketing activities. If customer XYZ is visiting store ABC every weekend, this is information enough to help design targeted marketing campaigns for such customers. The store can send out a promotional text message or an email to the customer on Thursday to prepare the customer for their shopping experience.

 

  1. Understand customer in-store behavior

It is one thing to have customers walk into your store but another thing to make their experience simple. If customer XYZ spends half an hour to find three items in the store, this could be information to aid the store manager to either change the floor plan or to find ways to support customers like this one. Why are customers having a hard time finding products? Such information is critical in planning the store displays, arranging the shelves and guaranteeing accessibility.

 

  1. Minimize customer-driven losses

There are customers you do not want in your stores. Artificial intelligence retail solutions are critical in helping identify these customers and ensure that they do not access the store and damage your property. Who wants to have to deal with losses brought about by shoplifters?

· facial recognition,AI retail solutions,face mining systems,visual AI testing,face recognition